Pick Of The Week
Erickson Beamon for Erdem F/W 2012

Friday, September 28, 2012

Sway into a love story that would be set in a lush English garden filled with “color, optimism, and oddities.” Deemed as Britain's answer to Christian Lacroix and one of the upcoming brands to watch for according to Vogue.com, Erdem has consistently inspired every woman's fantasy wardrobe with its ladylike promises and miraculous twist of material experimentation: dainty lace over leather and royale dresses with endless possibilities from graphic to painterly floral prints.

This F/W 2012 Erdem collaborated with Erickson Beamon to adorn his runway collection with state-of-the-art costume jewellery pieces; a jovial celebration to femininity is elevated to a high fashion echelon where asymmetric swarovski crystals are orchestrated in such finesse against Erdem's neo-classic creations.

IMAGE CREDITS: vogue.co.uk

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Shop The Edit
Vivid Jewels

Wednesday, September 26, 2012

Jewel for every personality, that's the essense we would like to celebrate this time with an eye-opening list of vibrant bijoux to bring out the best in a woman. 
Why does that amethyst ring look better on my friend than on me? Is it strange that these topaz earrings seem to match anything I wear? 
There lays a certain charm to COLOURED GEMSTONES - catering for both the modernists and the romantics to exude certain moods and even healing powers par to the visual beauty they boast. 
Take this quick test to find out the unique jewels to suit your spirit:
BLUE TOPAZ - Associated with courage and strength, traditionally a stone for writers, scholars, artists, and intellectuals
BLUE SAPPHIRE - Long associated with peace and happiness, and believed to help with communication, inspiration, and prayer
 EMERALD - Promotes self-knowledge, peaceful dreams, and patience
GREEN AMETHYST - Clears negativity, brings good fortune and spiritual balance
CLEAR QUARTZ -  Purifies and provides tranquility

AMETHYST - Helps concentration, balances emotions with hormones and metabolism healing properties.
 RHODOLITE - A stone of romantic love and passion. It is used in metaphysics to enhance sensuality and self-confidence.
PERIDOT - Protects against nervousness and healing sensitive emotions.
CITRINE - Long thought to maintain optimism, known as the "lucky merchant's stone," to ignite brilliant ideas

MOONSTONE - Aids communication by promoting clear thinking, inspiration, and wish fulfillment on things that are needed versus things that are just wanted.
 AQUAMARINE - Symbolizes release of anxiety and fear. It is thought to soothe, calm and alleviate fears and to help relaxation on long journeys. Many believe that it protects sailors at the sea, and prevents seasickness.
SMOKY QUARTZ - An endurance, grounding and stabilizing stone, it lifts depression, enhances practicality, and removes negative energies. Smoky quartz is a protective stone associated with the root chakra.
ROSE QUARTZ - A neutral stone of unconditional love and tolerance. Rose quartz has excellent protection energies during pregnancy and childbirth.


IMAGE CREDITS: newredhair.blogspot.com, inmagine.com

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Diamond Series Collection
Launch Event

Monday, September 24, 2012

 In conjunction with the Singapore Formula 1 Grand Prix week, LaPrendo proudly hosted the official launch of the Diamond Series collection at The Jewelry Shop at Fullerton Hotel. The Diamond Series collection showcases the purest stone in all its spectacular forms. The allure of a diamond depends more on cut than any of its other properties, every piece in the collection plays up the jewel's brilliance, dispersion and scintillation. True to LaPrendo's practice in plugging a curated style for every one of its customers, each intricately cut diamond piece boasts a high fashion quintessence that is both coveted and celebrated.

Following up on the true essence of jewellery: for every woman to adorn herself as a birthright, The Diamond Series collection emulates the feminine elements of Mother Nature. Fig inspired twig earrings and drop flower earrings in a glittering array of diamonds are complemented with solid white gold setting. 

 Radiant cut ring and star cut stud earrings encapsulate the elegance of midnight panorama through modern jewelry.

Style connoisseur Audrey Hepburn once said: "Elegance is the only beauty that never fades." A true silver screen icon, Hepburn's sophisticated style and elfin beauty is synonymous with 20th century Hollywood glamour to this day. There's no denying that only one word—and this word alone—comes to mind when one thinks of Hepburn's definitive style: classic. Rarely does a fashion trend stand the test of time, but you can't dispute the timelessness tenacity and remarkable resilience that a bona fide, simple design can have on the changing tides of fashion. Make no mistake, LaPrendo's Diamond Series collection pieces inspire new iterations and rethinks the four characteristics of diamonds - carat, cut, colour and clarity. We debuted an abundant collection of timeless tennis bracelet, ring, and earring designs from the finest white, yellow and pink diamonds collection in Asia.  

 We truly appreciate the constant support from all our loyal customers, guests and friends. Thank you for making this event a wonderful success and watch this space for our next exciting event in the near future.


Pick Of The Week
YSL Tributes

Friday, September 21, 2012

 Your search for a perfect pair of shoes are over- the ever versatile and ultimately triumphant YSL Tribute shoes series are truly a design masterpiece. As the silver screen goddess Marilyn Monroe said once, "Give a girl the right shoes, and she can conquer the world." let us convince you that you can, too, conquer the world an inch lift at a time. Shoe architecture that celebrates feminine strength and sophistication: The classic YSL Tributes grace an iconic woven detail that adorn its open toe design, a T-bar ankle strap with side-fastening gold-tone buckle. Whether you opt for the 4" or 3" heel, its 1" platform rounds up the comfort and stability points.

Five years have passed since Tributes' first introduction in October 2007 yet these classics transcend seasons and trends. Take a cue from Maggie Gyllenhaal's pairing and wear your Tributes with a printed oblong dress or a power suit. Want your legs to seem like they go on forever? Dress up a gold or nude pair with a shift lace dress for a dinner date ala Anna Paquin. Last but not least, you can even dress them down for a fun weekend outfit with a loose tank, patterned shorts, and a chic fedora as seen on Beyonce.
(Left to right: Maggie Gyllenhaal, Anna Paquin, Beyonce Knowles)
IMAGE CREDITS: coolspotters.com, fashionbombdaily.com


Trend Report
Baroque Romance

Wednesday, September 19, 2012

Dolce and Gabbana RTW F/W 2012

The Golden Age of utmost grandeur and dramatic romanticism: BAROQUE has apparently been paraded as a major influence behind the resurgence of opulent fashion and accessories for Fall/Winter 2012. Raw edged LACE and GILDED ornate patterns against LEATHER, STUDS and embroidered CRYSTALS for a wow-factor affair. This is a glorious moment when we dare to say MORE is MORE.
 (left to right: Balmain, Dolce & Gabbana, Mary Katrantzou)

Channel the Neo-Baroque charm by decorating an all-black Dolce&Gabbana lace shift dress with gold decorative accents: Studded Knuckle Box Clutch by Alexander McQueen and a statement Embellished Armour Ribbon Cuff by Gedebe for a hard edge contrast, and dainty black and yellow gold Armenta Open Cross Earrings as a finishing touch. Complete the dazzling look with a trompe l'oeil weaved heeled sandals by Missoni.

IMAGE CREDITS: myblackbeloved.wordpress.com, sockmonkeystock.deviantart.com, fashionising.com, 
searchingforstyle.com, thefbreath.com, glamour.com

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New Arrivals
Missoni F/W 2012 Footwear Collection

Monday, September 17, 2012

Step into the kaleidoscopic realm of Missoni where textures and colours collide in a fashion forward geometry. Established in 1953, the family-run label has finally brought its luxury knitwear into new heights with a distinct contemporary direction. Currently spearheaded by the second generation, it always triumphs in presenting both Ready-To-Wear and Accessories lines with inimitable Italian flair.

This season LaPrendo curates Missoni's most exciting Footwear collection yet. A variety of flat shoes, pumps, and heeled platform sandals and slingbacks to suit every modern woman's lifestyle. Expect nothing less than the iconic crochet-knit inspired designs; touches of snakeskin, and metallic detailing add fashion forward twist for all avid admirers and style afficionados including the likes of Solange Knowles and Jennifer Lopez.

IMAGE CREDITS: fashionrollcall.com, becauseimfabulous.com


New Arrivals
Scandinavian Grace By Malene Birger

Wednesday, September 5, 2012

THEN: London, Paris, Milan. NOW: the spotlight is all on COPENHAGEN.

Standing as Europe’s fourth largest fashion city, Copenhagen hosts its own fashion week during the months of February and August. The scene has cultivated their own exciting angle on problem-solution orientated design, in which the aesthetic form obeys utmost FUNCTIONALITY.

LaPrendo is proud to join the Scandinavian fashion forefront with By Malene Birger's F/W 2012 collection new arrivals. The brand has won numerous awards for their CONTEMPORARY VISION of the well-dressed woman; romanticized with a slight reminiscence of the 50's and 60's yet reworked with a modern sensibility in mind. Its sheath dresses, lean drapes, structured separates and waist-cinching silhouettes never disappoint.

With a strong fan base of leading ladies in fashion: Kate Middleton, Olivia Palermo, and Rachel Bilson, there is no doubt that By Malene Birger brings POWER DRESSING to a whole new level. Be enchanted by the Goddess Venus as a muse, where every woman's strength lies in her femininity: through timeless pieces in lean silhouettes and classic hues to last from season to season.
Shop the MUST-HAVE one piece wonders from By Malene Birger


IMAGE CREDITS: cureisheavenonahanger.blogspot.com, instyle.co.uk, zimbio.com


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