Diamond Series Collection
Launch Event

Monday, September 24, 2012

 In conjunction with the Singapore Formula 1 Grand Prix week, LaPrendo proudly hosted the official launch of the Diamond Series collection at The Jewelry Shop at Fullerton Hotel. The Diamond Series collection showcases the purest stone in all its spectacular forms. The allure of a diamond depends more on cut than any of its other properties, every piece in the collection plays up the jewel's brilliance, dispersion and scintillation. True to LaPrendo's practice in plugging a curated style for every one of its customers, each intricately cut diamond piece boasts a high fashion quintessence that is both coveted and celebrated.

Following up on the true essence of jewellery: for every woman to adorn herself as a birthright, The Diamond Series collection emulates the feminine elements of Mother Nature. Fig inspired twig earrings and drop flower earrings in a glittering array of diamonds are complemented with solid white gold setting. 

 Radiant cut ring and star cut stud earrings encapsulate the elegance of midnight panorama through modern jewelry.

Style connoisseur Audrey Hepburn once said: "Elegance is the only beauty that never fades." A true silver screen icon, Hepburn's sophisticated style and elfin beauty is synonymous with 20th century Hollywood glamour to this day. There's no denying that only one word—and this word alone—comes to mind when one thinks of Hepburn's definitive style: classic. Rarely does a fashion trend stand the test of time, but you can't dispute the timelessness tenacity and remarkable resilience that a bona fide, simple design can have on the changing tides of fashion. Make no mistake, LaPrendo's Diamond Series collection pieces inspire new iterations and rethinks the four characteristics of diamonds - carat, cut, colour and clarity. We debuted an abundant collection of timeless tennis bracelet, ring, and earring designs from the finest white, yellow and pink diamonds collection in Asia.  

 We truly appreciate the constant support from all our loyal customers, guests and friends. Thank you for making this event a wonderful success and watch this space for our next exciting event in the near future.


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