New Arrivals
Scandinavian Grace By Malene Birger

Wednesday, September 5, 2012

THEN: London, Paris, Milan. NOW: the spotlight is all on COPENHAGEN.

Standing as Europe’s fourth largest fashion city, Copenhagen hosts its own fashion week during the months of February and August. The scene has cultivated their own exciting angle on problem-solution orientated design, in which the aesthetic form obeys utmost FUNCTIONALITY.

LaPrendo is proud to join the Scandinavian fashion forefront with By Malene Birger's F/W 2012 collection new arrivals. The brand has won numerous awards for their CONTEMPORARY VISION of the well-dressed woman; romanticized with a slight reminiscence of the 50's and 60's yet reworked with a modern sensibility in mind. Its sheath dresses, lean drapes, structured separates and waist-cinching silhouettes never disappoint.

With a strong fan base of leading ladies in fashion: Kate Middleton, Olivia Palermo, and Rachel Bilson, there is no doubt that By Malene Birger brings POWER DRESSING to a whole new level. Be enchanted by the Goddess Venus as a muse, where every woman's strength lies in her femininity: through timeless pieces in lean silhouettes and classic hues to last from season to season.
Shop the MUST-HAVE one piece wonders from By Malene Birger




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