Coming Soon
Jochen Pohl The Jewel Sorcerer

Thursday, August 29, 2013

Do you believe in magic?
No, not the card trickeries or Houdini-esque gimmicks, we are talking about the true charming - and almost spellbinding - power of a jewel. 
It is not unless one has seen and felt the stones roll in your hands, in their true beauty and true colours, that you will know how magical they truly are! And their potency only shines through when placed in the adept and skillful hands of a master jeweler...

LaPrendo introduces Jochen Pohl, a trained goldsmith, a visionary, a ‘jewel sorcerer’. His eponymous label cuts, sets, and handcrafts only – and only - beautiful and coveted pieces that bespeak a new language of elegance through simplicity.

The story of every Jochen Pohl creation begins with a stone. After all, the label itself is based in the German town of Idar-Oberstein (‘Stein’ translates to ‘stone’ in German) ”When I handpick the stone, I already know what the piece is going to look like and how it’s going to fit to the finger or neck. I always imagine how the owner of the ring is going to look.” Or, as the ‘sorcerer’ puts it himself, “…when the stone chooses the wearer.”
Being said, he invokes an understated canvas in luminous 18k gold for these ‘personality stones’, allowing them to show off their unique facets to the fullest.

Expect no less than sleek perfection in Jochen Pohl’s masterpieces as his design principle traces back to the simplest, bordering on the primordial, theory of attraction itself - The Golden Ratio. With meticulously crafted and calculated geometries, one could almost immediately recognise the fine structures of the coffered dome of Renaissance architectures like St Peter’s Basilica – distinctive hollows, subtle lines and balanced arches, as well as harmonious circles. These precious sculptures breathe an unapologetically sensual yet modern air: something to represent the spirit of times, something you’d want to wear for a lifetime…

Jochen Pohl will be launched exclusively in Asia - only at LaPrendo Fullerton and online - mid September 2013. Watch this space for further updates.


Style Insight
The Cropped Jeans and Pointed Pumps Combo

Thursday, August 22, 2013

I was so close to being convinced that Parisian style has turned into a myth until I saw this: the cropped jeans and pointed pumps combo.

'Je ne sais quoi' - like literally, at first I'm not really sure of what sums up the whole phenomenon that is French chic. There HAS to be some mathematical fashion formula to decrypt it. Nonchalant elegance; understated chic; bold yet never flamboyant; those are the keywords I would use to describe this perennially covetable look. Do you agree?

Whom else should we look up to other than the most established French fashion tyrant itself - Vogue. After Carine Roitfeld (hands up if you're excited for her Mademoiselle C film documentary!), who single-handedly pioneered the black clad vixen-esque French style, left her throne in 2011, the image got a revamp yet somehow still retaining that sheer sense of sensuality. We’ve never seen any posse as cool as these three French Voguettes (above). Current Editor-in-chief Emmanuelle Alt, and her assistants Capucine Safyurtlu and Geraldine Saglio have brought sexy back to the laid-back, rock & roll style. The unkempt brown hair, loose gossamer tee, paired with low-slung cropped jeans and pumps to the tanned, often makeup-free skin with slept-in kohl-lined stares; maybe a pair of aviators, a stick of Gauloises and minimal accessories. What's with this cooler-than-thou uniform? Let me join the band, too, would you girls?

I scrolled up the screen to observe their street style snap again and wonder, how the hell can anyone look that stylish - I mean, come on - they're practically in jeans and t-shirt!

In times of excess and decadence, the principal of ICONIC DRESSING is to stick to the basics; French style is all about looking au naturelle. Anyway as Coco Chanel once cited, "It is always better to be slightly underdressed." But why? Perhaps in hopes to cultivate an everyday style of no-fuss glamour, or for lack of a better word, effortless.

Start rethinking your wardrobe mileage: invest in timeless icons/staples—such as a loose luxe tee, slim dark trousers, structured tote, chic flats, short leather jacket—mix them with vintage finds and a few pieces of sharp tailoring. That quilted Chanel bag ought to be worn with lived-in jeans, not a demure pencil skirt, according to Alt. What I notice straight away in her iconic street style pictures, though, was this genius combo: CROPPED HEM and POINTY PUMPS.

Watch how Australian Vogue editor, Christine Centenera (below) rocks her power tuxedo suit with ankle-grazing trousers and décolleté heels detailing - she could've easily passed as one of her Parisian peers, and now so can you and I!

(left to right)




In the end French style is more about transcending the conformity of trends than being too fashion-conscious. Nevertheless, nonchalant chic takes practice... Even if it takes hours to get ready sometimes, it doesn’t show. That is French women’s golden rule par excellence...

Yes, looks like we've got that French style 'je ne sais quoi' totally sorted now.

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