New Designer
Vita Fede

Wednesday, December 31, 2014

 “Born in LA, made in Italy, inspired by the world.” This is the tagline of Vita Fede, a brand of handcrafted jewellery and accessories that are inspired by designer and founder Cynthia Sakai’s life. Vita means Life and Fede translates to Faith in Italian. But what many do not know is that Faith is the name of Sakai’s dog while Vita is the first Italian word she learnt. This is what makes Vita Fede so personal.

Never over-embellished and never too fanciful, Vita Fede’s designs are effortlessly modern and uncomplicated but in an ever so sleek style. It is a culmination of Sakai’s feminine point of view and her personal style. “Design what you truly love and what inspires you, not what people want,” Sakai once said. Who can deny such tenacity that gave birth to collections of architectural works of art?

A strong geometric influence is evident in Vita Fede’s aesthetic, apparent in the many angular shapes Sakai uses in her designs. The Titan series is one such signature, and is already a classic style in the Vita Fede repertoire that is constantly updated very season. There are also a few double ring and earring delights that are sure to excite any jewellery enthusiast.

With these designs, you get the sense of what Vita Fede is all about – timeless yet avant garde jewellery that can be mixed and layered to suit your personal style. After all, in the words of Sakai, “Vita Fede makes a statement without being overbearing or in-your-face.”


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