Ladurée Beauté
A Very French Affair

Friday, January 23, 2015

Today, we welcome the arrival of the French. Founded in 1862 by Louis-Ernest Ladurée as a bakery shop on a quaint street in Paris, Ladurée was finally transformed into a pâtisserie in 1871 through a chance turn of events. But it was only in the 1930s where Ladurée finally rose in prominence when Ladurée’s grandson had a genius idea of delicately squashing a creamy ganache filling in between two macaron shells to create the first ever double-decker macaron.

From there, Ladurée blossomed to offer a plethora of treats. Starting with tea salons in the 1930s, where ladies of the day would mingle, the brand now sells a variety of delicatessen, chocolates, beauty products and delightful gifts. The best of them all: the Ladurée Beauté line of elegant and refined delights that you can come home to.

Immerse yourself with the à la mode designs and lovely scents of Ladurée from the comforts of your private space. These scents come in the form of candles, made out of mineral and vegetal wax that is fitted in a beautifully crafted matte china biscuit pot with a white cameo of the famous Ladurée logo embossed on the front. The scents run the gamut from sweet notes of flowers in the sun to peppery and spicy concoctions. The names too, have a certain je ne sais quoi quality that is redolent of all things French.

With each candle burning for approximately 55 hours, these pint-sized cuties are certainly yours to be savoured. Apart from scented candles, the Laudré Beauté line also offers a home fragrance collection where sophisticated Parisian fragrances are bottled in round bottles with a very traditional pump.

Past the signature collections of Ladurée’s perfumed candles, comes a limited edition range of Ladurée Lucky Charms candles. Packaged in charming little boxes that are decorated with colourful illustrations, each of these candles is attached to a city, and is symbolic in their own way. The basis comes from the journeys of the Ladurée brand to countries all over the world. The interlacing point is of course, an unmistakable French muse.

A reminder of the time you spent in Paris, perhaps?


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