Yigal Azrouël
The Sexy Urbanite

Tuesday, January 20, 2015


There is sexy and then there is Yigal Azrouël, who understands that sexiness – the tasteful kind – is often very subtle. It is a refreshing thought that is ever so palpable in the Yigal Azrouël aesthetic. At once, the Yigal Azrouël look might seem a little unadventurous, especially in his favourite palette of black and white of late, but it is his signature body-flattering silhouettes in variegated textiles that really make the brand ticks.
Azrouël is one who knows exactly what his customer wants – contemporary and understated wardrobe pieces with a simple edge. The Yigal Azrouel woman is the sexy urbanite who makes her rounds around the cosmopolitan streets of the world. There is nothing too fancy about her dressing and it works like a charm. Her style is the very definition of fuss-free urban chic. And that is what makes the Yigal Azrouël brand so successful.

Undaunted by the younger upstarts of the New York fashion scene, Azrouel has certainly held his own by reaffirming his trait season after season since his debut for Fall 1998. This season, for Resort 2015, Azrouël continued his recent obsession with monochromatic hues of black and white with harmonious undertows of blue shades and an abstract lattice print. Body-con sensuality? Check. Textile exploration? Check. The use of fabrics here was commendable. The Yigal Azrouël woman certainly had choices.

The highlight, as always, were the well-placed construction lines that blended the complexities of the fabrics used. It was flattering. With Azrouel, you can expect nothing less. And with a celebrity following including the likes of Olivia Wilde, Charlize Theron, and Natalie Portman, Yigal Azrouel has undoubtly established serious claims to be the calling card for the urban woman.


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