Art of Thakoon
A cool NYC girl emerges

Tuesday, August 25, 2015
Thakoon has often been labelled as the more mature sister to Thakoon Addition. Lately, these lines have blurred. As Thakoon Addition’s sporty-casual notion collides with Thakoon’s sophisticated ideals, a fresh identity is borne.

A new girl has arrived and she looks familiar.

Her precise sense of maturity is evident. It’s like she has travelled the world and has now settled on a clear path to her final destination – a fashion-forward woman in New York City.
She might be a fashionista but she is one who understands control in a city of possibilities. There is no need to stand out but a need to be effortlessly put together. Silhouettes are kept simple, practicality at the forefront. The city waits for no one.

American sportif-chic is her go-to style but always with an eloquent flair for the dynamic. Lace detailing here and an asymmetric cut there. A mix of textures here and a sporty drape there. Her style brings to light a single and coherent fashion that is reminiscent of a true NYC girl with a sporty edge.
When the occasion calls for it, she unveils a black dress. As her hand brushes across the soft fabric as she reaches in her shoulder bag, the movement itself captivates. The bag is unadorned but colourblocked with just a hint of metallic hardware. The dress is uncomplicated but the shoulder detailing intrigues. The outfit? Put together with a moment’s thought. It was that effortless.

Thakoon doesn’t need a backstory. As the Thakoon girl morphs from one outfit to the next, the narrative is explicit. The story of this girl is apparent. Her lifestyle is apparent. She is the cool NYC girl.

Editor's Picks

Labels: ,

Easy Weekend
Dress down and let go

Friday, August 21, 2015  
It's the weekend! Dress down and let it all go with Valentino, Issa, Proenza Schouler, Temperley London, M2Malletier, and Gianvito Rossi.

Editor's Picks

Labels: , , , , ,

Style It With Denim
5 ways to make denim work for you

Monday, August 17, 2015
Distressed, patchworked, or simply a cool shade of indigo, denim is indubitably the go-to fabric of choice for women on a casual day off. Check out 5 ways to make denim work for you from the likes of Victoria Beckham Denim, Frame Denim with shoes, bags, and accessories from Gianvito Rossi, Valentino, Miu Miu, and VBH.

Got a wardrobe dilemma? Pick a pair of denim jeans. In a rush and don’t know what to wear? Pick a pair of denim jeans! This is a style that goes with almost any top of any colour. Pick a white pair for a softer look or don’t think twice and whip out your favourite indigo pair. Alternatively, a grey pair mixes things up when the occasion calls for it.
Denim has always been one of the most popular fabrics in the market. Just take record of the models off duty at fashion week or street style snaps of celebrities who are out about town running errands. Better yet, take a look at your own wardrobe. Take cue, spice things up and go for a patchwork style that injects instant chic appeal.

If you’re tired of fluid fabrics against your skin or can’t stand figure-hugging knitted dresses, this denim dress will be just right for you. Streamlined, structured, and fully lined with ample breathing space, this is one dress that you will wear now and forever, no matter rain or shine. For added appeal, throw on a vest or a bomber jacket!

We can never have enough denim styles. Sure, we have our cotton shirting blouses and silk crepe dresses but wouldn’t a denim pencil skirt be a cool pairing too? For casual days, pair it with an easy-to-wear top or go for a crisp white shirt and tuck it in for a more formal look. Wear it high-waisted with heels to elongate your legs!

When the weather calls for it, take that pair of denim shorts out for a spin. Match it with a tank, a loose-fit top, or a crisp white shirt. This is one style that is extremely versatile – if you’re not afraid to bare some skin. This outfit is also the perfect opportunity to sport a chic pair of flats or wedges, for when you need a height boost while keeping your feet comfortably grounded.

Editor's Picks

Labels: , , , , , , , , , , , , ,

Step Up
Put your best shoe forward

Tuesday, August 11, 2015

Put your best shoe forward with the likes of Aquazzura, Rupert Sanderson, Gianvito Rossi, Bionda Castana, and Rene Caovilla.

Whether ankle straps, slingbacks or t-bars, strap ’em up! There are days when sometimes a simple colour or shape does not excite us. This feature is all about the details. Bust the leg-shortening myth of ankle straps. It really depends on the strap and your leg. We call it ankle action. Experiment. Try on different strappy styles and you’d be surprised how chic your legs can look!

Yes, we really want to know what’s your favoured heel height. In the case of O Jour, it is the demi heel, which is a mid-length heel between 5 and 7 cm. If you like it higher, then we salute you because you are a true power woman. Or maybe flats are really your thing and heels are just a “work” thing. Well, we’re sure you’re not alone.

We mean it. The gamut of flatforms, platforms, and wedges are calling out to us. The 70’s trend follows through here. This style might not work for everyone but it’s definitely worth a try and has pretty obvious benefits: height and comfort. Style is of course, not compromised. On a casual day out? Pick a cork or espadrille wedge. In all other cases, go all out in these classy styles; they are light and comfy!

The stiletto heel takes a back seat this season. The heel to sport is a wide and chunky one. Blame it on the 70’s trend, which is set to last throughout 2015, but we’re not complaining here. The block heel is supportive, comfortable, and is a great refresh from the hash of heels you see on the streets. It is the new power heel this year. And that’s why it’s a block party. 
Editor's Picks


Labels: , , , , ,

Holiday Vibes
Get in the holiday mood

Thursday, August 6, 2015
We're celebrating SG50! Chill out with us this long weekend and get 20% off storewide from now till 10 August 2015! Check out these casual-chic styles from the likes of Proenza Schouler, Frame Denim, Vita Fede, Victoria Beckham Denim, Bottega Veneta, Alvaro, and more.

Editor's Picks

Labels: , , , , ,

<< Older Posts | Newer Posts >>