No Gimmicks, Just Bags
An ensuing phase in fashion

Tuesday, September 1, 2015  Does the fashion world dictate? Do we dictate? No, we do not. We curate for your perusal. We instill ideas. We inspire. And ultimately as a consumer, only you can dictate your style. Only you can refine your tastes. After all, it is all about the consumer. It is all about you, you, and you. It’s the “U Generation.”
Gone are the days of the must-have It Bag. Does one bag brand rule them all? Not at all. In fact, more and more brands are adding handbag lines to their collections for a slice of a huge pie where bags reign as the number one product category for most major brands. And still, as if defying the odds of a bursting handbag market, these brands still thrive.
Just take a look at Mansur Gavriel, who staked their claim in 2013. And soon enough, New York design house Thakoon will join in the ranks this season. Quality and an eye for an ensuing phase in fashion. The designers, who make it, often have these two qualities. M2Malletier is another perfect example with their reinvented hardware-focused designs. But in an ever-changing landscape of fashion, where does their inspiration come from?

More often than not, designers pick an era in history, an artist, a sub-culture, or maybe even the streets where they grew up in. Design inspiration is present everyplace. What has not been done before? Fashion cycles, but only the best designers choose a timeless quality in their bag designs. No zeitgeist of a moment. Their moment is eternal. The simple bag shapes of VBH and Victoria Beckham come to mind.

Most consumers are clearly not fashion people. Maybe you are. If so, then we applaud you for that. We’d actually rather you become a style maven in your own right – because fashion changes. It never ends. The quest for bags never ends. So go on and take a look at a bag for what it is. Colour, fabric, shape, hardware, lining, and of course functionality, look no further than that. In short, the face value and the timeless quality of a handbag is all that matters.

So opt for a bag that will endure the test of time. There are no gimmicks to follow. No inspirational back-story to distract. No It bag status to influence. This is the new phase in fashion. So cheers to the death of the It bag and perhaps strike a note with an uncommon Vionnet handbag – but no one needs to know the name. 

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