Does the fashion world dictate? Do we
dictate? No, we do not. We curate for your perusal. We instill ideas. We
inspire. And ultimately as a consumer, only you can dictate your style. Only
you can refine your tastes. After all, it is all about the consumer. It is all
about you, you, and you. It’s the “U Generation.”
Gone are the days of the must-have It Bag. Does
one bag brand rule them all? Not at all. In fact, more and more brands are
adding handbag lines to their collections for a slice of a huge pie where bags
reign as the number one product category for most major brands. And still, as
if defying the odds of a bursting handbag market, these brands still thrive.
Just take a look at Mansur Gavriel, who
staked their claim in 2013. And soon enough, New York design house Thakoon will
join in the ranks this season. Quality and an eye for an ensuing phase in
fashion. The designers, who make it, often have these two qualities. M2Malletier
is another perfect example with their reinvented hardware-focused designs. But
in an ever-changing landscape of fashion, where does their inspiration come
More often than not, designers pick an era
in history, an artist, a sub-culture, or maybe even the streets where they grew
up in. Design inspiration is present everyplace. What has not been done before?
Fashion cycles, but only the best designers choose a timeless quality in their
bag designs. No zeitgeist of a moment. Their moment is eternal. The simple bag
shapes of VBH and Victoria Beckham come to mind.
Most consumers are clearly not fashion
people. Maybe you are. If so, then we applaud you for that. We’d actually
rather you become a style maven in your own right – because fashion changes. It
never ends. The quest for bags never ends. So go on and take a look at a bag
for what it is. Colour, fabric, shape, hardware, lining, and of course
functionality, look no further than that. In short, the face value and the
timeless quality of a handbag is all that matters.
So opt for a bag that will endure the test
of time. There are no gimmicks to follow. No inspirational back-story to distract.
No It bag status to influence. This is the new phase in fashion. So cheers to
the death of the It bag and perhaps strike a note with an uncommon Vionnet
handbag – but no one needs to know the name.
Labels: Givenchy, M2Malletier, Prada, VBH, Victoria Beckham, Vionnet, Zagliani