A persuasive story with a point of view. A
visual narrative. Instagram is more than just images. It is more than a social
platform. It is more than a tool of engagement. It is publicity to the savvy.
So what kind of story should we tell?
Instagram profiles are like walls of fame
where only the best bits are showcased. These bits are weaved into a meticulous
visual story akin to a storyboard of an epic film. And if you have more than
200 000 followers like Gianvito Rossi, this story matters all the more.
This story is inspiration to the viewer.
Don’t we all crave inspiration? Don’t we all crave new and fresh ways to
stimulate ideas for our wardrobes? These visual stories are exactly that. They
are styling tips for the clueless. A shedding of light on how beautiful this
product or brand actually is.
The beautiful editorial shots of Delfina Delettrez are glaring examples. The colours. The framing. The focus on a
model’s face. That single orange topaz and diamond earring. All this coincides
in an evocative stimulus that tugs at our heartstrings.
You click the “follow” button.
“Gorgeous collection!” “I’m in love!” These
comments were found on Thakoon’s profile feed.
Curiosity is what piques our interest. It
is the beginning. A blossoming of a love relationship with something that at
once would have never been on our minds and hearts if we had not chanced upon a
well-crafted visual story in images. A journey begins. You tag a friend or two.
You can’t get it out of your head now. You’re in love.
These stories resonate with us. They are
beautiful. And we all need that in our lives.
Then, there are the Instagrammers that we
follow religiously. Their content and the brands that they parade are the epitome
of aspirational imagery. They reveal to us a sense of fashion and style that we
never knew. They are our guiding lights to the hottest products and brands.
They are signs of approval that tells us that that works for us too. Sofia
Sanchez de Betak (@chufy) and her M2Malletier bags come to mind.
The ones who are able to filter out the typical,
are the ones who stay ahead of the pack.
Labels: Delfina Delettrez, Gianvito Rossi, M2Malletier, Thakoon