The Ginette NY woman is poetic and effortless
in everything. From the clothes that she wears to the life that she lives. Her
jewellery is delicate, barely there, and uncomplicated all at the same time.
They are tiny yet luxurious and never too cluttered even when layered.
We often talk about everyday pieces, pieces
that have high mileages in your weekly outfit rotations. Ginette NY is an ideal
of all of that. Never compromising on quality and craftsmanship despite its
refined structures, Ginette NY knows exactly what kind of jewellery suits her
women. And they are fine jewellery to make a quiet and elegant statement for
any occasion you can dream of.
Ginette NY’s jewellery designs are for you
to admire up close. Each design feels almost like a fine silk lace draping over
your skin. A touch so soft that you can hardly tell that it is even there. And
then unexpectedly, a teal turquoise, blue lapis, and reddish-brown jasper
become part of the equation. Vivid as they may seem, the colours lend a new
harmonious twist to the original canvas. And even then, they are as subtle as
they can get.
As Guillaume Paturel, whose artwork
inspired this collection, so cleverly pointed out, “Like cities, my paintings
are never completed, they have a beginning but not an end. They represent a
work in progress, always waiting for new scenes to be added and new characters
to move in.”
Everyone can be a Ginette NY woman. Or
rather, there is a Ginette NY woman in every one of us. How apt is it then that
Ginette NY is actually named after an old French name? That, together with
today’s modern aesthetics, is ultimately what Ginette NY personifies, a
discreet beauty for the modern woman. How beautiful is that?
Labels: Ginette NY